Last updated: April 2026
This privacy notice for Eelavan Ltd ("Company", "we", "us" or "our") describes how and why we might collect, store, use and/or share ("process") your information when you use our services ("Services"), such as when you:
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@eelavan.co.uk.
What personal information do we process? When you visit, use or navigate our Services, we may process personal information depending on how you interact with the app, the choices you make and the features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We do not receive any information from third parties.
Do we track you across other apps or websites? No. We do not track you across apps or websites owned by other companies.
How do we process your information? We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.
When and with whom do we share personal information? We may share information in specific situations and with specific third parties as described in this notice. We do not sell your personal information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at privacy@eelavan.co.uk. We will consider and act upon any request in accordance with applicable data protection laws.
In short: We collect personal information that you voluntarily provide to us.
We collect personal information that you voluntarily provide to us when you use the app or otherwise contact us. This includes:
We do not process sensitive personal information.
We may collect data necessary to process your payment if you make in-app purchases. All payment processing is handled by Apple (via the App Store), Google (via Google Play) and RevenueCat. We do not store your full payment card details. You may find their privacy notices here:
In short: Some information, such as your device characteristics and usage data, is collected automatically when you use our Services.
We automatically collect certain information when you use the app. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information. This information is primarily needed to maintain the security and operation of our app and for our internal analytics and reporting purposes.
The information we collect automatically includes:
Our app uses the following third-party services that may collect data:
| Service | Purpose | Data collected |
|---|---|---|
| Firebase Analytics | App analytics and usage reporting | Device info, app usage data, crash logs |
| Firebase Crashlytics | Crash reporting and diagnostics | Device info, crash traces, app state |
| RevenueCat | Subscription management | Purchase history, subscription status, anonymous user ID |
| Apple Push Notification service (APNs) | Push notifications on iOS | Device push token |
| Firebase Cloud Messaging / Google Push Services | Push notifications on Android | Device push token |
| Resend | Transactional email delivery (giveaway, reminders, redemption codes) | Email address, message content |
| Cloudflare R2 | Hosting of audio and video learning content | IP address (transient, for content delivery only) |
In short: We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:
In short: We may share information in specific situations described in this section and with the following third parties.
We may need to share your personal information in the following situations:
We do not sell your personal information to third parties. We do not share your personal information with third parties for their direct marketing purposes.
In short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In short: We do not knowingly collect data from or market to children.
The app is rated 4+ on the App Store and PEGI 3 on Google Play, but it is not directed at children and is intended for adults preparing for the UK Life in the UK test. We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@eelavan.co.uk.
In short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right:
You can make such a request by contacting us at privacy@eelavan.co.uk. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint
Withdrawing your consent. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us at privacy@eelavan.co.uk. This will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Managing push notifications. You can opt out of receiving push notifications at any time by adjusting the notification settings on your mobile device.
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
We do not sell your personal information and we do not share it for cross-context behavioural advertising. To exercise any of these rights, contact us at privacy@eelavan.co.uk.
Depending on where you live, you may have additional rights under local data protection laws. Contact us at privacy@eelavan.co.uk to make a request and we will respond in line with the applicable law.
We do not track you across apps or websites owned by other companies. We do not use the Apple Advertising Identifier (IDFA) and we do not display advertising in the app on any tier (free or paid). For this reason, we do not show the App Tracking Transparency prompt on iOS.
The analytics data collected by Firebase Analytics and Firebase Crashlytics is used solely to operate, maintain and improve our own Services. It is not shared with advertising networks or used to build advertising profiles.
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact us at:
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information or delete it. To request to review, update or delete your personal information, please contact us at privacy@eelavan.co.uk.